Wednesday, October 5, 2022
HomeBusinessIsland Records Promotes Steven Rowen to SVP, Head of International Marketing

Island Records Promotes Steven Rowen to SVP, Head of International Marketing


Steven Rowen has been promoted to Senior Vice President, Head of International Marketing at Island Records.

Rowen will continue to lead global marketing strategies across the Island roster including Shawn Mendes, Demi Lovato, The Killers, Lauren Spencer Smith and more. Based in New York, he will report directly to Alexander.

“Steven is one of the most knowledgeable and experienced executives in the global marketing field,” said Mike Alexander, General Manager of Island Records.

“His creativity and strategy have been at the forefront of Island’s biggest breakthrough stories over the last decade and we are confident he will continue to make enormous strides as Island moves into its next historic chapter.

“Thank you to Justin, Imran, and Mike for the opportunity to lead our global marketing efforts for the new era of Island Records.”

Steve Rowen, Island Records

“Thank you to Justin, Imran, and Mike for the opportunity to lead our global marketing efforts for the new era of Island Records.” Rowen said. “I’m excited to continue building our incredible roster around the world.”

Rowen began his career in music at UMG in 2008, as Coordinator in the Artist Develop­ment Department of the former Island Def Jam Music Group (IDJ).

He joined the International Department in 2012 and was eventually promoted to Vice President, International Marketing.

Working across three label groups with Island, Def Jam, and Republic Records, Rowen spearheaded global campaigns for Shawn Mendes, Demi Lovato, Post Malone, The Killers, Pusha T, Bon Jovi and more. In 2021, he officially started working solely for Island as Head of International Marketing.

Rowen’s promotion to Senior Vice President was preceded by the appointment of Nick Barr to the position of Vice President, A&R and Creative Strategy at Island Records in May, 2022.

Earlier this year in April, Island Records also promoted Jackie Winkler to Vice President A&R.Music Business Worldwide



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