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Juul to pay about $439 million to settle e-cigarette marketing probe By Reuters

© Reuters. Juul e-cigarettes are seen on the counter of a vape store in Santa Monica, California, U.S., June 23, 2022. REUTERS/Lucy Nicholson

(Reuters) – Juul Labs Inc will pay $438.5 million to settle a two-year investigation into the e-cigarette maker’s marketing and sales practices, Connecticut’s attorney general said on Tuesday.

The probe – which was led by attorneys general in Connecticut, Florida, Nevada, Oregon and Texas – examined whether Juul targeted underage users for its vaping products, and its claims about nicotine content and safety.

“Through this settlement, we have secured hundreds of millions of dollars to help reduce nicotine use and forced JUUL to accept a series of strict injunctive terms to end youth marketing and crack down on underage sales,” Connecticut Attorney General William Tong said.

Juul did not immediately respond to a Reuters request for comment.

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