Saban Music Group says it has “fortified” the executive team of its recently launched Saban Music Latin division by hiring Liz Leyva as Vice President of Latin Marketing and Cristobal Brito as Senior Director of Latin A&R.
With these moves, says Saban, the group has “assembled a staff comprised of world-renowned, respected, and proven Latin music hitmakers.”
At Sony Music US Latin, she worked with stars such as Becky G, Natti Natasha, Jennifer Lopez, and REIK.
She also powered various Diversity and Inclusion programs.
Born in Puerto Rico, Brito co-founded Good Family Group, which managed producers and songwriters such as Latin GRAMMY Award winners Jon The Producer and Palace.
He is well experienced in A&R and publishing, serving as the Director of Publishing for Rimas Publishing.
Leyva and Brito will spearhead a “new era” of Latin artists alongside Saban Music Group C.E.O. Gustavo Lopez and Saban Music Latin EVP and General Manager Alejandro Reglero, says the company.
Saban Music launched its Latin division in February 2022, and appointed the executive Alejandro Reglero as its head.
SMG ended 2021 with the reggaeton star Don Omar scoring a No.1 on Latin radio for three weeks with his single Se Menea.
The company struck a strategic partnership deal with Don Omar in 2021.
The SMG roster also includes Puerto Rican artist Chesca, whose biggest single to date, Te Quiero Baby Ft. Pitbull and Frankie Valli, hit No.1 on the Latin All, Latin Pop, and Latin Rhythm charts.
Saban Music Latin’s aims, it says, is to provide a “commitment to Latin music” through signing more acts to its 360 model, strategic artist partnerships, publishing, branding, gaming, and moves into the NFT space.
“I am very proud and excited about the executive team we are assembling.”
Alejandro Reglero, said: “I am very proud and excited about the executive team we are assembling; having Liz and Cristobal join the Saban Music Latin team is a dream come true for our artists, working alongside some of the top music executives in the industry.
“I have nothing but respect for Liz & Cristobal’s track record and work ethic.
“It’s another sign of the great times ahead for Saban Music Group and its artists.”
“the company is poised to make history in Latin Music.”
Liz Leyva, said: “Under the leadership of Haim, Gus, and Alejandro, the company is poised to make history in Latin Music.
“It’s an honor to be a part of Saban Music Group. We’ve got endless possibilities together, and I’m excited to be a part of this team.”
“I feel present and living my dream.”
Cristobal Brito, added: “I feel present and living my dream.
“I have so much to learn from Haim, Gus, Alejandro, and the rest of the Saban family.
“I will always be a student in this game. God is in control.
“I’m excited to grow, and I’m excited for what’s to come.”Music Business Worldwide