Netflix plans to launch its new ad-supported subscription option on Nov. 1 in multiple countries, Variety reported on Thursday, citing industry sources. The ad-supported tier will reportedly go live on Nov. 1 in countries including the US, Canada, UK, France and Germany.
Theis reportedly moving up its launch window to get ahead of the , which will launch on Dec. 8. It was previously reported that Netflix’s , though Bloomberg suggested a wider launch may come in early 2023.
Netflix with ads will reportedly cost between $7 and $9 per month, roughly half of the company’s current standard plan, which costs $15.50 a month. Ads won’t be shown during children’s shows,, and subscribers won’t be able to download content for offline viewing.
In April, after Netflix, co-CEO Reed Hastings revealed that the company was looking at a cheaper, ad-supported tier for Netflix after years of dismissing advertising. Netflix also plans to next year.
The changes come amid the so-called streaming wars, which has unleashed a wave of newer services — including Disney Plus, , and — and options for consumers.,
A Netflix spokesperson said the company is “still in the early days of deciding how to launch a lower priced, ad supported tier,” adding that “no decisions have been made.”