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Target to offer a limited Pride Month collection after conservative backlash

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Target will limit the availability of its 2024 Pride Month collection after last year’s conservative blowback over its LGBTQ+ themed merchandise.

The retailer said in a Thursday fact sheet that it plans to offer a collection of products including adult clothing and “home and food and beverage items” to celebrate Pride Month this June. It will be available online and in select stores “based on historical sales performance,” Target said.

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