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Women’s financial security worries and the 2024 presidential election

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A voter casts her ballot in the Pennsylvania primary elections at the Rockledge Fire Company in Rockledge, Pennsylvania, May 17, 2022.

Hannah Beier | Reuters

Older women are the largest bloc of swing voters — and the biggest concern they have heading into the November election is their financial security, according to the AARP.

Most women cited a higher cost of living as a top issue, according to the organization’s January poll of women ages 50 and up.

Nearly half of women surveyed — 48% — said their financial circumstances fall short of what they had expected for this point in their lives. Meanwhile, 54% said they don’t think they will have enough money to retire at their desired age.

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“There is a concern that America’s best days are behind us,” said Margie Omero, a Democratic pollster and principal at public opinion research and political strategy firm GBAO who worked on the AARP poll.

Older women’s concerns are not limited to their own financial circumstances.

They also worry about how their children and grandchildren are going to fare with student loans or job market challenges, as well as the effects of rising housing costs, Omero said.

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